Companies that develop products often take considerable risks that can, for example, jeopardize the continued existence of the company. Developing innovative products in particular is a risky and uncertain process and many products fail, for example, due to feasibility or market acceptance. This uncertainty often leads companies to avoid taking risks—and if they do, they […]
Tag Archives: MMP
What is a Minimum Marketable Product in Agile Product Development?
If you want to develop and launch a new product, you need to be able to look into the future and anticipate what will be trending and what customers will be eager to buy in a few months. But very few of us can look into the future or do lengthy market and customer analyses. […]