How to Reduce Risks in Product Development

Companies that develop products often take considerable risks that can, for example, jeopardize the continued existence of the company. Developing innovative products in particular is a risky and uncertain process and many products fail, for example, due to feasibility or market acceptance. This uncertainty often leads companies to avoid taking risks—and if they do, they […]

The Minimum Marketable Product MMP in Agile Product Development combined with the MVP

What is a Minimum Marketable Product in Agile Product Development?

When developing and launching a new product, you need to anticipate future trends and what customers will want in the coming months. However, very few of us can predict the future or conduct lengthy market and customer analyses. This is where Agile Product Development comes into play, applying concepts like the Minimum Viable Product (MVP) […]